Homemade is great when you are talking apple pie –Not for your business cards
Take a peek at your business card. Now step back and pretend you don’t know the owner of the card. Don’t you love role playing?
How much money do you think this person on the card charges for their service? Are they high end or low end? This is a dead giveaway for a small business. I meet many quality people with unmemorable, unrepresentative, confusing business cards. Examine your card again. Is it thick stock? Full color? Double sided? Die cut? Does is it look like you are successful enough to buy professional looking cards? It better, otherwise you don’t look like you are worth the investment.
If you are an everyday, run of the mill, generic professional, then keep your card “as is.” But if you are better than that, then get new cards. Your card is a reflection of you and the quality of your service. Fix your card please.
Do these look familiar?
I see again and again cheap homemade designed and produced cards from all industries. If you find your card described below, it is time to consider a change!
Avoid the following:
- Template card that with a random design
- Vista print free cards
- Flimsy white paper
- White cards with black printing
- Do it yourself cards that are pre-perforated
- Novel written on a business card
- Text written for magnifying glass users
Why are you different? Show it! Why do you stand out? Explain it! What do you look like? Show us! If you are a performer or speaker, it will help your name recognition.
What do these cards say to you? How does it say it to you? Is it a whisper or yell? Monotonous?
What do you expect from this company?
Take 3 minutes to write down the following:
- Write adjectives to describe each company above
- Describe the service they offer
- Define the type of companies you believe hire them
- Write down how much do you think they make per event or per hour
- Describe their personality
- Now, do this exercise with your card
The goal is to represent your company accurately, but also to let others know you are successful enough to afford a designer and professional looking cards. Plus, it shows you have enough smarts to know how important business cards are to your brand. If you think you cannot afford to buy quality business cards, how can you expect your clients to afford you? You cannot afford to neglect this important part of your business and brand! Go professional!
Yes, we design logos and websites or can manage the process for you.
