Dreamy Dentistry –...
As a I sat in the waiting room of my dentist’s office reading Time Magazine, I crossed my fingers for “no cavities” – not until fall at least, when I have more business.
“Jolene, Barbara, is ready for you,” said the office manager in a neighborly tone. My dental...
Avoid bad outgoing voic...
So I was teaching a master class on increasing your professional image covering business cards, names, fonts, colors, logos as well as your physical and online presence and voice mails. I am not an expert on recording outgoing voice mails messages, but I do know what to avoid.
I had...
Clients are not biting....
You are selling yourself and you are pretty darn good, but companies are not biting. What’s the problem? It could be a number of items, but in this case, I believe it is a branding issue. My client, “Russell”, wondered why he is not attracting more business. Think about...
Homemade is great when ...
Take a peek at your business card. Now step back and pretend you don’t know the owner of the card. Don’t you love role playing?
How much money do you think this person on the card charges for their service? Are they high end or low end? This is a dead giveaway for a small business....
What’s your vibe?...
When you meet people at your friend’s house or at a networking event, what vibes do you give?
Are your vibes consistent with your brand? Or do they speak the opposite? Test the waters, ask around. What are people saying about you? Time is limited. You won’t have a chance to...
Pictures are worth a th...
This picture is clear and the participants are smiling and engaged. The quality of the photo is fine and doesn't looked scanned.
Look at the pictures on your website, brochures and all of your materials. What are they saying about you?
Let me take the voice of the general public...
Look in the mirror R...
As you stare into beveled mirror glass what do you see? Describe the adjectives that come to mind? Professional, fun, creative, inventive, sharp, magical, bright, cheery? Do you see these qualities reflected in you? As entertainers, professional speakers and small business owners,...
Will you be remembered?...
Five guests are gathered around you watching your every move. What will happen next? You put your hands in your pocket and pull out silver lengths of rubber. Then an explosion of movement has your arms moving in an orderly frenzy creating tubes of air. Voila! In front of their eyes...
Maximizing Return On Im...
What is your biggest marketing tool? You, of course. But even though you try to be everywhere at once, it is not possible, so your company brand must represent you. Your image must be consistent. Look at Starbucks. Have you ever seen a Starbuck’s product, store or advertisement...
