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Are you part of the meetings and events community?
Speaker, entertainer or special event vendor entrepreneur? Increase your Return On Image to differentiate yourself from the competition.
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Return On Image
What is your biggest marketing tool? You, of course. But even though you try to be everywhere at once, it is not possible, so your company brand must represent you. Your image must be consistent. Look at Starbucks. Have you ever seen a Starbuck’s product, store or advertisement that was inconsistent? Have they offered 
whoopee cushions as prizes for ordering cocoa (like in a happy meal)? Have you seen pink wall paper with lightning bolts in their stores? Never! It’s the big companies who look professional because every single product or service speaks their brand.
Set yourself apart by having a strong brand radiating through every aspect of your business. When Ahmed, Peggy or Helga see, hear or touch any of your marketing materials, they should have a sense of your company.
You want to maximize your “Return On Image”. Everything should look like your company. Everything, including your communication which means you in person, on the phone, online, and in print must echo your image:
- In person: your personality, your presence, your movement
- On the phone: your voice quality, words per minute, the feel of your voice
- Online: your consistency across all of your materials.
Here is an example of branding consistency. See more examples here.
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